Position Summary
Resourceful and motivated individual for leading the Strategic Analytics team. This team leads the initiative to harness customer data in addressing strategic issues that materially impact our client’s business. The primary responsibility for the Senior Manager role is conducting statistical analyses in support of our marketing and strategic initiatives. The successful candidate will have strong consultative skills in addition to quantitative ability. As well as also be exposed to the challenges of using statistics in a business setting, such as incomplete data, biased data, large data sets, low signal-to-noise ratios, high variance and multiple objective functions. Requires being creative and resourceful and we will utilize traditional statistical methodologies as well as newer techniques from computational statistics and data mining.
Duties and Responsibilities:
• Develop statistical models to support marketing efforts, such as customer segmentation, acquisition and retention
• Develop statistical testing programs to measure and improve on-going performance of marketing campaigns
• Apply appropriate techniques, such as exploratory data analysis, regression, bootstrapping, trees, cluster analysis, survival analysis and soon
• Develop and articulate strategic recommendations based on rigorous data analysis
• Partner with Marketing and Finance to understand business problems and marketing strategies
• Partner with IT to implement models and tests
Supervisory Responsibilities:
• Manage a team of analytics resources to ensure that deliverables are met with quality and in a timely fashion.
• Performance management of the team
• Adhere to client SLA’s
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